Friday, November 29, 2019
Objective Summary Essays - Soups, Chicken Soup,
Objective Summary: The story is about a child's expectance of a family life filled with love and comforts, which is contrast with his real working class family life. Subjective Evaluation: Soto, back to his age of nine, dreamed to live in a family life that was uncomplicated in its routine. In reality, Soto lived in a working class family; he tried to change his family to imitate the perfect families he absorbed from television. I think many people have done what Soto did to fulfill the dream of a perfect family they wanted. I am not excluded from this either. I have an experience of attempting to change my family life. It was one year later after my family first came to the US in 1995. I learned many new things in this country that I never knew in China, and I appreciated some living styles in American culture. As I tended to like the styles of American life, I expected my family like them, too. The thing I wanted my family to change was the cooking style. I hated to cook Chinese dinner because it took so long to prepare. There are four kinds of food which are considered essential parts of Chinese dinner: rice, soup, vegetable, and meat; they are usually cooked separately. I was not the one who was good at cooking in my family, but I did have to cook when I came home earlier than my parents and two sisters still at work. One day, when we were sitting together at the dinning table for dinner, I suggested to my family that we could have sandwiches and precooked food from the supermarket as our dinner since many American families do. My parents looked at me in bewilderment. Son, you must be kidding, right? Those sandwiches and precooked food do not give you enough nutrition for growing up, my dad said. And precooked food is not good for your health, my mother kept on. My elder sisters showed no interest in my idea. I grew frustrated from their reaction, but I did not give up. Evening after evening, I kept bringing up the idea at the dinning table. My mother finally permitted me to make one American dinner for the family. That day, I went to the supermarket to buy bread, ham, and chicken soup right after school. I planned on making ham sandwiches and chicken soup for the dinner. The dinner was ready and served at our usual dinnertime. My mother tasted a spoon of the chicken soup and said, It tastes like brine, nothing but salty. Why don't they put some shark fins in it? She refused to have another spoon. My sisters only had a small bite of their sandwiches and then put them down; my father barely finished one. Even I could not have another one after finishing two. That night, my parents and sisters had instant noodle for dinner. Such a result was out of my expectation, but I had to accept it. From then on, the subject of changing cooking style is never brought up to the family conversation. I think Soto had the same feeling as I did when he found out that there was no way to change his family to be the perfect family he expected. When he realized that, he went out to look for work; being different from him, I tried to bring up another subject to the family conversation.
Monday, November 25, 2019
Rite, Shine, and Recognize
Rite, Shine, and Recognize Rite, Shine, and Recognize Rite, Shine, and Recognize By Maeve Maddox Here are three miscellaneous errors that cropped up in one morningââ¬â¢s batch of letters to the editor in my morning paper. 1. A reader responding to an editorial opposing a proposed state requirement for schools to provide compulsory instruction in cursive handwriting: Your thumbs-down reasoning on the state imposing cursive (a right of passage), and linking that to change vs. ââ¬Å"oldâ⬠ways, overlooks, as many often do, an important point. The purchase of a plane ticket might be said to confer a ââ¬Å"right of passage.â⬠In the context of the letter, however, the learning of cursive handwriting is viewed by the reader as a significant event in a childââ¬â¢s journey to adulthood. Such a transition from one phase of life to another is a ââ¬Å"rite of passage.â⬠2. A reader urging the newspaper staff to scrutinize elected officials in order to make their failings public: First, I want to assure you I believe in light being shown on how our elected people are managing their responsibilities. The past form of the verb to shine is shone. The reader believes that light should be shone on elected officials. Note: Some English speakers prefer shined to shone. 3. A reader talking about the way politicians try to hurry the public into making decisions before all the facts are known: There are plenty that oppose this, but most intelligent people realize a railroad when they see one. The verb ââ¬Å"to railroadâ⬠is a colloquialism meaning ââ¬Å"to rush or coerce a person or thing in a particular direction or to a particular conclusion.â⬠The noun deriving from this verb is also railroad. It means ââ¬Å"an attempt at hurrying someone into a questionable decision.â⬠The problem here is the use of realize in a context that calls for recognize. The intended meaning is that people are familiar enough with the practice of railroading to know an example of it when they see it. A person could ââ¬Å"realize that they are being railroaded,â⬠but they would ââ¬Å"recognize a railroad when they see it.â⬠recognize verb: to perceive to be the same as something or someone previously known or encountered. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Inquire vs EnquireOne Sheep, Two Sheep, One Fish, Two Fish . . .Word Count and Book Length
Thursday, November 21, 2019
Experiment 5 Lab Report Example | Topics and Well Written Essays - 1000 words
Experiment 5 - Lab Report Example The solar cells are not only cheap, but they are also safe for the environmental use because they do not result in pollution. In electrolyzing water using solar energy, dye-sensitized photovoltaic cells are used. The sensitizer absorbs light that excites the chromophore leading to the production of electrons that undergo a series of processes within the cell to produce electric current for electrolyzing water. It is hypothesized that dyes or quantum dots can be used to sensitize the semiconductor oxide films of a solar cell to generate electricity (Gratzel 6841). Thus, this experiment aims to construct a dye-sensitized solar cell and to measure its current and voltage as well as using the cell to convert light into electricity for electrolysis of water. The materials required for this experiment included a multimeter for measuring resistance, a candle flame for producing carbon powder, and a piece of wire for connecting glass layers. Two pieces of glass and a piece of tissue paper are also required. The chemicals included ethanol for removing dirt on the surfaces of the glass, anthocyanin dye, titanium dioxide paste, potassium triiodide (KI3) electrolyte. In addition, a lab coat, goggles, and tongs were required for safety reasons. We assembled the cell in the first lab session and determined the current and voltage. During this process, we identified the conducting side of a tin-oxide piece of glass by a multimeter and wiped off the surface with an ethanol-moistened tissue to remove dirt. We then added a small amount of titanium dioxide paste and heated the glass on a hot plate in a hood for 20 minutes until it turned green. On cooling to room temperature, we introduced anthocyanin dye. We coated the second piece of tin oxide glass with carbon powder by passing it through a candle flame. After which, we assembled the two glasses by putting the coated sides together
Wednesday, November 20, 2019
Sources of Funds case Essay Example | Topics and Well Written Essays - 500 words
Sources of Funds case - Essay Example Equity can be generated internally as retained earnings or generated externally generated as common share capital. A company may choose to use its retained earnings to expand its operations. This is because the cost of retained earnings is relatively lower compared to the cost of common share capital. The major drawbacks of this source of finance are that it is usually inadequate, and its use can easily expose a company to liquidity problems. Consequently, a firm can source equity through issuing of common shares. This source of funds confers several advantages. The first advantage is that this form of financing is a permanent source of capital because common shares have no maturity date. The company does not have any liability for cash outflows linked with the redemption of the common shares. This facilitates financing of long term projects. Secondly use of equity lowers the gearing level hence a company has a broader borrowing capacity. Thirdly, the shareholders may provide valuabl e ideas to the companyââ¬â¢s operations. However, this method faces various drawbacks. First the floatation costs are higher than those of debt (Pratt, 2010). Secondly, equity is only accessible to companies that have fulfilled the capital markets authority requirements. Thirdly, it can lead to dilution of ownership of control of the firm by the shareholders. The second method of raising capital is debt capital. This form of capital can be in the form of debentures and corporate bonds. This source of funds confers several advantages. Firstly, the floatation costs are lower than those of common share capital. Secondly, since the interest on debt is tax allowable then the company enjoys a tax saving. This method of raising capital also faces various drawbacks. Default in payment of principal and interest can force a company into liquidation. Secondly, Providers of debt capital impose conditions, and many restrictive covenants hence it
Monday, November 18, 2019
Why did capitalism emerge as mature system in Britain Research Paper
Why did capitalism emerge as mature system in Britain - Research Paper Example The topic of capitalism was originally brought about by Karl Marx and his colleague Fredrick Engels, who were both historians and theorists. According to Marx, capitalism originated from the Western Europe, more specifically in England. This is reiterated by Max Weber, who describes England as ââ¬Å"the home of capitalismâ⬠(Jean Baechler et al. 1988, p. 185). Capitalism in England can be traced from the sixteenth century which coincided with the Agrarian revolution that was slowly taking place. Capitalism was, therefore, largely seen in the land ownership and agricultural production that characterized this revolution. During the sixteenth century, most parts of Europe were undergoing the Agrarian revolution. Typically, human beings engaging in agriculture in most parts of Europe were categorized into two main groups; the people who practiced agriculture (peasants) and those who appropriated other peopleââ¬â¢s labor. In this arrangement, those who worked on the land (peasant farmers) possessed land and had access to what they produced on their farms. However, the appropriators of labor (who were either the State or landowners) controlled what these peasants farmers sold or remained with for storage. This surplus produce was taken from the peasants by use of coercion which was carried out through various means such as judicial, military or political power. According to Marx, this kind of exploitation through direct coercion was referred to ââ¬Å"extra-economicâ⬠means. This was, however, different from the developed capitalism where the farmers (producers) are completely property-less, onl y relying on wages in exchange of their labor-power in working on landownersââ¬â¢ properties (Wallerstein 2011). In this kind of capitalist relationship between appropriators and producers, what mattered most were the markets and the forces involved in them. For example, markets determined what the appropriators got in exchange
Saturday, November 16, 2019
Specific Humoral Immunity B Cells Biology Essay
Specific Humoral Immunity B Cells Biology Essay The immune system is also known as the human defence system; it is made up different cells, tissues, proteins and organs which come together to play different roles in protecting the body from pathogens which are brought about by microorganisms such as: bacteria, parasites and viruses. The main cells which support the immune system include: phagocytes (white blood cells) and lymphocytes. In this section of the assignment, I will highlight the main functions of the immune system; looking specifically at how the cells of the immune system deal with infections after injuries and how this immunity is maintained in the bodys system. How the immune system responds to an infection after a cut in the finger: The human immune system responds to an infection after a cut by the process of inflammation. Inflammation is a non-specific defence response where blood and white blood cells called phagocytes are delivered to the hurt area in order to take immediate action against all kinds of pathogens which have invaded the body. After microbes and other external substances have entered the open cut, a blood clot will be produced to seal the wound in order to prevent other microbes from entering. After this barrier is placed forward, the process of inflammation can then take place effectively: Infected cells such as: mast cells and basophils start to produce chemical mediators such as: histamine. When the histamine is released, it helps increase the blood flow by widening the capillaries and arterioles which in turn increase the amount of oxygen and nutrients needed for inflammation to take place effectively. Increased blood flow also means that there will be more tissue fluid due to the pressure; this formation will not only carry the dead tissue and cells, but will allow them to drain away into the lymphatic vessels. Likewise, the increased permeability of the capillary walls allows the antibodies, white blood cells and plasma fluid to break through the walls and into the swelling tissues (tissue oedema). To finalise the healing process, the histamine attracts the white blood cells (phagocytes) sending them to the injured area where they engulf the microbes; some phagocytes, such as the neutrophils will consume them before dying to form a liquid like substance called: pus. In order to clear the area for new growth, the macrophages will also consume and absorb the microbes. How this immunity is maintained: Immunity is maintained by the adaptive response system (specific), where specialised white blood cells (lymphocytes) work with the phagocytes in order to identify specific antigens on the surface of microbes before they have a chance of invading the body. The two types of lymphocytes that play a part in maintaining immunity are: B-cells and T-cells. Just like B-cells, T-cells are generated in the bone marrow, but the only difference is that they develop in the thymus. Being cell-mediated, these cells will detect antigens both outside the blood and inside the cells before eliminating them. Whether on the outside or inside the cell, the macrophage will present the antigen directly to the T-cells as its surface receptor for stimulation. Following this stimulation, the T-cell will differentiate into four specialised cells which all work differently to maintain immunity: Memory T-cells= these act in the same manner as the memory B-cells to ensure that when the same antigen comes around it is dealt with quickly. Helper T-cells= these work with B-cells to make antibodies and produce a chemical called: cytokines which enables killer T-cells and macrophages to do their job properly. Killer T-cells= these attach to the antigen and demolish it. Suppressor T-cells= these turn off the whole process to prevent damaging effects of the immune system. Likewise, the B-cells are made and grown in the bone marrow and being antibody-mediated (humoral), they will secrete antibodies as surface receptors to help detect antigens in the blood and outside cells. When the antigens have been detected, the T-helper cells will work with the B-cells to expand into other functional cells known as: plasma cells and memory B-cells. The plasma cells will secrete antibodies which will in turn attach to the antigens making them targets for the macrophages as antigen presenters to take to the T- killer cells in order to be demolished. For memory and recognition, the B memory cells will ensure that when the same antigen pops up it is dealt with quickly. For example, once someone has recovered from chicken pox, next time this antigen wants to attack the memory B-cells will recognise the antigen and will instruct the bodys defence mechanisms to attack the antigen with the required amounts of T-killer cells; therefore the body would have a fast and effective way of dealing with the chicken pox to maintain immunity. Task 3 (D2) In order to protect the body against pathogens, the immune system responds in two different ways: non-specific (innate) and specific (adaptive). This section examines and contrasts the dexterity and adeptness of the role of each defence mechanism. The innate (normal) defences are known as immediate because they act quickly to help prevent any type of microbe from invading the body. Whereas adaptive (adjusted) defences only target specific pathogens and due to their delayed response they have to first examine the pathogens before taking action. Non-specific defences: Firstly, the non-specific defence mechanism fall into two categories the first and second line of defence. The first line of defence is made up of physical and chemical barriers; the second line comes under cellular defences such as: inflammation and phagocytosis. The first line of defence also known as external, can be split up into: skin, mucous membranes, secretions and natural substances such as: lysozymes and saliva. The skin and mucous membranes have different characteristics which allow them to keep the microbes away from the surfaces of the body. The skin consists of a strong outer layer which is made of different cells in particular cells covered in a protein substance called: keratin and tissues such as: connective and epithelial tissues which all come together to prevent any microbe from breaking into the skin. This process is aided by the secreted antibacterial sweat and sebum on the surface of the skin. In the same way, mucous membranes which contain ciliated tissues secrete a thick substance called: mucus. The mucus found in areas such as: the nose and throat (respiratory system) helps manoeuvre the microbes and other un-wanted substances away from external and internal areas of the body. Also, the natural chemical barriers such as: tears and saliva consist of an antibacterial enzyme called: lysozome which chemically destroys the bacteria. If this first line of defence fails to work, the now internal second line of defence will act immediately to prevent further invasion. The process which responds to tissue damage (inflammation) will release chemicals such as: histamine, which is designed to promote (phagocytosis) by attracting macrophages and neutrophils to the surface of inflammation in order to enhance healing by engulfing the microbes. Although, these lines of defence are ideal for the body, the pain, swelling and heat brought about each time can cause discomfort after the microbes have entered the body. Specific defences: In contrast to this, adaptive defences hold the third line of defence to help maintain immunity. These are categorised as specific: cell-mediated and humoral (antibody-mediated) defences. After the non-specific defence has completed its job, the specific immune system takes on the role of finishing it off; the two types of lymphocytes involved in the neutralising and then killing of the invading microbes are: B-cells and T-cells. Both cells mature in the bone marrow, but T-cells normally activate in the thymus gland. With the help of T-cells (T-helper cells), B-cells will automatically identify the invaders and respond by producing two functioning cells: plasma cells and memory B-cells. The plasma cells will make the antibodies which attach to the antigen, encouraging the T-killer cells to come along and cause destruction. These cells secrete a chemical called: cytotoxic which immediately kills the antigen. As a result, the T-suppressor cells which have differentiated from the T-cells will turn off the whole immune response, clearing away the mess to get ready for the next attack. After this, due to their ability to remember the B-memory and T-memory cells will be able to prepare for the next antigen that comes to attack. Despite all the advantages of this defence system, the time it takes to react against the invaders is longer than that of the non-specific defence system which enhances the chances of infection in the body for example: if the body cant fight that specific virus quick enough it might lead to certain symptoms such as: flu. Also the fact that the pathogens are specific gives a delayed reaction against other pathogens. Conclusion: In conclusion, each defence system works in its own unique way. However, in my opinion the effectiveness of non-specific defence mechanisms over weighs that of specific defences. Although the processes involved in non-specific defences cause discomfort to the body, the immediate reaction against invaders is easily stimulated to protect the body against further infection. The fact that this defence system is constantly fighting external attacks from different pathogens shows how strong and effective it is. Whereas specific defences take longer to act and can only react to specific invaders which might lead to a weakened immunity system due to multiple infections in the body.
Wednesday, November 13, 2019
The Tell-Tale heart Essay -- essays research papers
The behavior of the narrator in The Tell-Tale heart demonstrate characteristic that are associated with people with obsessive-compulsive disorder and paranoid schizophrenia . When Poe wrote this story in 1843 obsessive-compulsive disorder and paranoia had not been discovered. However in modern times the characteristics demonstrated by the narrator leads people to believe that he has a mental illness. Poeââ¬â¢s narrator demonstrates classic signs throughout the story leading the reader to believe that this character is mad à à à à à Most psychiatrists believe that when a person suffers from paranoia they most likely have paranoid schizophrenia. According to Frederick Frese chief psychologist at Ohio mental hospital, Paranoid schizophrenia is defined as ââ¬Å" excessive concern about one's own well being, sometimes suggesting the person holds persecutory beliefs concerning a threat to themselves or their property.â⬠Some characteristics are ââ¬Å"confusion; indecision; nervousness, suicidal and homicidal thoughts. People with paranoia tend to believe that they have super sensitive hearing. They hear inanimate object taking to them or voices that donââ¬â¢t exist â⬠Many People with schizophrenia go through periods of getting better and worse. They have remission and relapse. They can go for long periods of time without any symptoms (Frese 13) In the case of Poeââ¬â¢s narrator, he showed symptom of paranoia He believed that his old room mateââ¬â¢s eye was evil.â⬠One of his eyes resemble... The Tell-Tale heart Essay -- essays research papers The behavior of the narrator in The Tell-Tale heart demonstrate characteristic that are associated with people with obsessive-compulsive disorder and paranoid schizophrenia . When Poe wrote this story in 1843 obsessive-compulsive disorder and paranoia had not been discovered. However in modern times the characteristics demonstrated by the narrator leads people to believe that he has a mental illness. Poeââ¬â¢s narrator demonstrates classic signs throughout the story leading the reader to believe that this character is mad à à à à à Most psychiatrists believe that when a person suffers from paranoia they most likely have paranoid schizophrenia. According to Frederick Frese chief psychologist at Ohio mental hospital, Paranoid schizophrenia is defined as ââ¬Å" excessive concern about one's own well being, sometimes suggesting the person holds persecutory beliefs concerning a threat to themselves or their property.â⬠Some characteristics are ââ¬Å"confusion; indecision; nervousness, suicidal and homicidal thoughts. People with paranoia tend to believe that they have super sensitive hearing. They hear inanimate object taking to them or voices that donââ¬â¢t exist â⬠Many People with schizophrenia go through periods of getting better and worse. They have remission and relapse. They can go for long periods of time without any symptoms (Frese 13) In the case of Poeââ¬â¢s narrator, he showed symptom of paranoia He believed that his old room mateââ¬â¢s eye was evil.â⬠One of his eyes resemble...
Monday, November 11, 2019
Marketing Plan for Gelato Essay
Executive Summary As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing GELATO. GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packagingâ⬠¦etc. Each of these features will be further discussed in this marketing plan. Ice cream is a seasonal product, due to this seasonal impact, GELATOââ¬â¢s marketing mix; the 4Ps (Product, Promotion, Price and Place) will change in different seasons. In general speaking, summer (period 7-9) is our peak season of sales while the others are off peak season. During the peak season, GELATOââ¬â¢s product will change in terms of flavour, scheduled production, packaging and cream content; there will be detailed information in the product part of this marketing plan. In promotion, the sales team size and promotion budget of each segment will change in the peak season, more salesperson and greater promotion budget will be used during the peak season, also different promotion campaign will be used. The third one is Price; the prices of 3 products are not the same, different segments have different purchasing power, for example, family has a relatively low purchasing power when compared to the other two segments (Gourmet and Lifestyle), so the price set for family segment is the lowest. Lastly, Place, in this case is how and where we sell our ice cream. There are two distribution channels, supermarket and specialty stores. In different seasons, the portion of products sells in these two channels will vary as toà maximize the number of sales. It will be further discussed in the later part of this plan. Target Market The target market of GELATO is separated into three main market segments, which are: ÃË Family: adults and kids make up this segment; they demand good value for money. ÃË Gourmet: young single/couples with no kids, ice-cream is about ego. ÃË Lifestyle: older people and younger women, they are watching their diet for one reason or another. Each of these segments has 3 segment varieties, which can have quite different characteristics, different consumption patterns and different product preferences. The family segment Demographics: adults and kids male and female single and couple Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumerââ¬â¢s physiological needs and personal needs in this segment. At the beginning, about 60% of total potential sales are from customers in this segment. Consumers in this segment prefer products that offer value forà money, but donââ¬â¢t mind paying a bit more provided the quality is good. However, if the prices get too high, they will quickly move to alternative brands. So the consumers in this segment have strong preferences for lower priced brands of the same or similar quality. Also, consumers in this segment purchase ice-cream for other members of their household including partners and children. This affects these consumersââ¬â¢ decisions regarding package size. Furthermore, children in this segment may have the main impact on the food purchasing behaviours, and childrenââ¬â¢s need is also the major factor in determining brand selection in a number of product categories. So the promotion campaign and package in this segment may forces on childrenââ¬â¢s flavours. The gourmet segment Demographics: between 25 and 40 years old male and female double income single with no children Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumerââ¬â¢s personal needs in this segment. At the beginning of the simulation, only 10% of total potential sales are from this segment. That means there are few consumers in this segment actually buy ice-cream, those that do are probably quite dissatisfied with what is available. So the company has considerable opportunity to grow actual market size by introducing products that meet this segmentââ¬â¢s need. The gourmet segment is very different from the family segment. They are young, and generally have no children, so they have a strong preference forà high quality products and are quite happy to pay premium prices for brand that can deliver this. This segment is most attracted to status products and is more likely to be influences by appeals to their ego rather than basic needs. So the prices in this segment can set in the premium range prices, the promotion campaign and the packaging would more likely to be fashion and feel younger to satisfy young peopleââ¬â¢s higher level of needs. The lifestyle segment Demographics: over 55 years old, as well as small group of women aged between 25 and 45 male and female restricted income old couple living without children Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumerââ¬â¢s personal needs in this segment. At the beginning, this market segment represents about 30% of the total potential sales. In the current years, there are few ice-cream produces on the markets that are designed for this segment, because of there are increasing group of consumer in this segment are more concerned and aware of the implications of diet on their health. Most of there consumers do not buy ice=cream as a consequence, such as they thought ice-cream have high calories and not good for health. The majority of this segment is in the empty nest stage of the lifestyle, children having grown up and left home. So when this subgroup buys ice-cream it is for them, not their children. This segment is most concerned about theà actual product and in particular the fat and sugar content. They want a product that is satisfying but with reduced negative health impacts when compared to standard ice-cream. So the products to satisfy this type of people must be low cream content. Also the promotion campaign and packaging need to make them feel health, and let them to believe that ice-cream is not that bad for health. Objectives Marketing is an opportunity to communicate a vision, foster relationships, build sales and establish an unmistakable brand identity. Success in business requires good planning and a marketing plan is a holistic business tool that defines the product, income objectives, and specific operating procedures necessary to achieve the goal of profitability. Time period: 12 months Measurable objective: Our marketing plan seeks to generate a significant increase in company sales, units sales and market shares. Retained earnings The first mission is trying to achieve positive after tax profit at the end of the first 5 periods. At the end of financial year, the company retained earnings will be expected over $10 millions, and probably achieve target of $13 millions. Unit Sales In the duration of 12 months, the combination product sales unit from three segments targets at 13 millions, with expected sales revenues of $91,000,000. à · The target Unites sales and sales revenues for each segment as below Family Gourmet Lifestyle Total Total Units Sales 3,000,000 6,000,000 4,000,000 =13,000,000 Total revenue $21,000,000 $42,000,000 $28,000,000 =$91,000,000 Market shares Moreover, as the higher the market shares, represents better performance of GELATO. The final object is to expend the market shares of the company, and the expectation will be increasing market share by 30% in the territory 30 in the duration of 12 months through effective marketing strategies. Non-Measurable objective: Moreover, GELATO also pursues to be environmental-friendly Company. GELATO pursues to be environmental-friendly by using Plastic containers, which can be reused with other purposes when consumers finished the ice-cream consumption. Product The product is the physical product offered to the customer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as scheduled production, product strategy, and packaging. Early stage stages (July to November) In the beginning of startup operation, the only one product would launch inà family segment. To begin business operation period 1 to period 3, we scheduled sufficient inventory (325,000 units) to sell in order to avoid overtime cost. However, lots of inventory was left unsold and stored in warehouse, caused over scheduling and increased expense of stocking cost. In the following period GELATO adjusted the scheduled production in family segment. Also, we launched new products to new target segments which are gourmet and lifestyle. During period 5, lots of family segment stocks were left unsold. GELATO stopped scheduled for family segment. As launched new products to new target segment, the stocks for both segment were under scheduled resulted the appearance of overtime cost. Hence, GELATO scheduled 200,000 units which 4 times larger than prior period. Stepped into summer, peak season, GELATO scheduled total stocks of 1,650,000 for 3 segments to handle gradually increase in demand of ice-cream and satisfy customer needs. GELATO scheduled Entering Peak Season (December to January) Period 6 had stepped into the peak season that was the beginning of summer time. GELATO expected the sales would steadily increase demand of ice-cream; we scheduled total 1,650,000 units for 3 segments. The sufficient scheduled production reduced unnecessary operating cost, overtime cost. In the period 7, we scheduled 2,600,000 units for the peak summer seasons. This period was the highest scheduled production in the overall periods. We scheduled the most inventory for the gourmet segment, second is lifestyle, then family segment. Prediction for Period 8 to 12 Prediction in Peak Season (February-March) During period 8 to 9, we predicted that the sales will still remain in the relative high region. GELATO would continue keeping scheduled production for each segment. But, the scheduled production would gradually decrease in each period. Prediction in Off Peak Season (April-June) Coming into off peak, the sales will gradually decrease as ice-cream is a seasonal product. In period 10, our scheduled production will reduce in each target segment. In period 11 and period 12, the planned production will remain unchanged in this low sales season. Product Strategy GELATO delivers market-wanted products to the target market that can be satisfy customers in a variety of dimensions, for instance, flavour, cream content, portion and portion size. To meet our target customer expectation, we continuously carry out consumer taste test research in each segment to monitor the external environment. GELATO will adjust the launch products that meet their new expectation.
Saturday, November 9, 2019
The Only Person You Have to Please is You
The Only Person You Have to Please is You Yeah, thats hard for us to swallow sometimes. We write to be read. Eager to please, were like kids asking what are the rules so we can play the game well enough to win. We want people on the sidelines to root for us and tell us how well we did. We want the prize. Along the way, when times are rough, we remind ourselves that we are our best and worst critic. We might even say we only have to please ourselves, but we dont mean it. We get sad. Sometimes we cry. A few get mad and bash the publishing world as an evil, heartless machine that gobbles up the good and spits on the rest, stomping out the soul of art. But in the end, when were alone in our room staring at a screen that wont produce the right words, we have to face the fact we write for ourselves first, foremost, and last. Without our own love infused into our stories, they read dry. And to give love to something means to sacrifice and take risks. Remember, love can be unrequited. Many things we do in our lives we do for self-pleasure. While its a joy to be complimented for our efforts, the bottom line is we shouldnt perform without enjoying the experience of the performance. When you do, you shortchange the audience. Write a story that makes you smile, cry, or feel proud. Be truthful with yourself when trying to make it your best. Be thrilled when others enjoy the experience you worked so hard to produce, but try not to measure your success on the judgment of others. While its tempting to beg for the judgment, and shoved in our faces that success comes in terms of sales to others, nothing we do gets off the ground written in a vacuum with only an Amazon ranking representing the goal. Its like finding a friend. Not everyone likes you, and you dont like everyone. Only certain people connect with who you are. You have to be the best you to be the best for someone else. Without pleasing yourself first, you lose all hope of pleasing others. Have fun writing.
Wednesday, November 6, 2019
Mirror Lab Essays
Mirror Lab Essays Mirror Lab Paper Mirror Lab Paper Mirror Lab BY viiU523 One air inhalation hazard I observed during the Mirror Lab tour was for rhodite 906. In a large open room and workspace, the mirror lab utilized rhodite frequently to polish large new mirrors. This is concerning because this is a hazardous dust particle with its particle size at about 1. 5 micrometers. The movement of these particles are heighted by water mist placed above the mirror to keep the rhodite from solidifying. The employees also sprayed down the mirror frequently which further caused these particles to move around. When we were walking beneath and to the side of the mirror, orange rhodite compound could be seen on the sides of the mirror as well as the ground. The employers Job was to make sure the mirror was properly and consistently being polished. This definitely can poise a threat and safety risks to the workers. As a risk assessor, it is essential to decrease exposure and limit the spread of rhodite 906. Hazardous chemicals such as rhodite can cause harm when they enter the body in sufficient amounts via inhalation, ingestion, or skin absorption. The ature of the chemical hazard and the routes by which it enters determine the controls needed. Unfortunately, I did not observe such controls in the workplace. There were no material safety data sheets visible or chemical hazard warnings. The employer simply wore a lab coat while visitors were only asked to wear closed toed shoes. There were no guidelines, PEL, or TLVs given by OSHA. However, the material safety date(which should be posted) explains that it can cause irritation of the skin, eyes, and mucous membranes. Moreover, compounds that it has such as cerium ave low toxicity. People can come into contact most easily by inhalation. In order to quantify the amount of air exposure, I would employ biological monitoring for the employers who monitor the polishing. The levels of chemicals in the body can sometimes be measured in the blood, urine, or exhaled air. The results would provide an estimate of the actual dose absorbed into the body. The MSDS lists ingredients in the rhodite we could monitor such as lanthanum fluoride, cerium fluoride, praseodymium fluoride, and kaolin. As a risk assessor student I would uggest controls such as safety glasses with side-shields used by employers and visitors alike. Engineering controls would include a local exhaust ventilation to control dust exposure without compromising the polishing ability. For skin protection, I would enforce those who have had contact to was their hands afterwards. Systems should also ensure that work wear does not become contaminated with dust, which would be carried away from the work area into mess rooms or other areas. Although the engineering controls may be less feasible, the other controls are a matter of dministrative enforcement and selling the importance of these safety measures to all employees of the mirror lab. One of the physical hazards I observed during the mirror lab tour was with noise levels. Those noise concerns ranged from the air cart, generator, and machine shop. The machine shop in particular concerned me with all the overlapping sounds. Many of the tools utilized such as the machines used to cut the mirrors created active levels of sounds. They had decibals exceeding 100dbl. The workplace was in a some air ventilation and air flow. Ear and eye protection were also provided. This does not bold well when compared to OSHAs permissible exposure limit which is 90 dBA for an 8 hour TWA. Because noise levels can cause hearing loss, OSHA requires employers to have a hearing conservation program in place if workers are exposed to a time-weighted average noise level of 85 dBA or higher over an 8 hour work shift. According to the presentation in class, some machines alone exceed 100 dBA. Using a sound level meter attached to employees, I would monitor the noise levels generated y various pieces of lab equipment to identify equipment that has excessive noise levels to verify these measurements. When equipment exceeds these limits(which according to our presentation, it did), it is important to manipulate engineering controls, posting of warning signs, and hearing protection options. I personally observed several warning signs and MSDS provided by the employer. Moreover, I saw several hearing protection devices available to employees. To improve on the conditions, I would move noise-producing equipment such as freezers into another oom. Moreover, the mirror lab could place compressors for controlled-temperature rooms in a remote location. Finally, I would provide acoustical treatment on ceilings and walls. Because there are equipment that exceed the 85 dBA set by OSHA, it is extremely important for employers to moniter the amount of time a person can be exposed in the machine shop. Although the standard is an 8 hour shift, if employees are always around the sound-exceeding machines, the amount of time a person can be exposed is cut by more than half.
Monday, November 4, 2019
History and Revolutions Essay Example | Topics and Well Written Essays - 1000 words
History and Revolutions - Essay Example Historical events, properly understood, should therefore enlighten not only in terms of the chronology of particular events, but on the impact a particular event had both in the local history of a particular society, and the wider world history of the human race. Revolutions, like other historical phenomenon, are no different. As John Gates suggests, given the countless studies and surveys regarding revolutions, a proper historical understanding of the phenomenon assumes that revolutions "evolve[s] over time, changing as a result of changes in the political, social, and economic circumstances" in which they develop in, must be fully understood (1986, p. 535). Thus, in illustrating the historical importance of revolutions, this essay will argue that revolutions, as an historical phenomenon, is a crucial process that contributed to the emergence and consolidation of the modern world by altering a society's political, economic, and social structures at the local level, and consequently introducing new ideas, institutions, and ideals for the world in the international level. Revolutions have always been associated with change. According to Huntington1, (1968) it is a modernizing concept resulting to political modernization and development (p. 265). He argues that they are most likely to occur in societies that experienced "some social and economic development" where "political modernization and political development have lagged behind the processes of social and economic change," limiting the phenomenon to transitional states, which are neither highly traditional nor highly modern (Huntington, 1968, p. 265). Thus, Huntington makes the distinction between Western revolutions in France and Russia from Eastern revolutions in China and Vietnam based on the type of old regimes. On the other hand, in Barrington Moore's Social Origins of Dictatorship and Democracy, he distinguishes between three types of modernization processes2 different societies underwent through revolutions (Zagorin, 1973, pp. 39-40). Both typologies present an important aspect of revolutions - they presented revolutions in light of the modernizing process it is part of. As both scholars argue, revolutions bring about modernization, however, the degree and type of modernization and development following a revolution are contingent on the type of regime preceding it and the manner that the revolution took place. Thus, Moore situates revolutions as a "decisive point of conflict" in the historical process that yields important systemic consequences determining the type of institutions that emerge after the revolutionary stage (Zagorin, 1973, p. 40). This concept of revolution echoes the proper historical understanding of revolutions through time. By treating revolutions as more than just a separate event at some point in time, but as a point within the continuum of world history, a better understanding of the phenomenon's larger historical value is achieved. In this case, "the significance of the French revolution in world history lies in its having with a powerful blast cleared the way for a new era in the life of continental Europe" (Elbaki, 1976, p. 218). Considering the immediate outcomes of the French revolution of 1789 one can see minimal improvements in the industrial and
Saturday, November 2, 2019
Crjs410 U5DB Research Paper Example | Topics and Well Written Essays - 250 words
Crjs410 U5DB - Research Paper Example The fact that that most of the terrorists who were linked to the September 11 terror attack were Muslims lead to a non- Muslim community to view Muslims as synonymous to evil and a people who cannot be trusted. The non ââ¬âMuslim community supported policy changes allowing torture. Security procedures to spy on Muslims were also put in place (Morrow, 2014). Interfaith Summits and campaigns such asâ⬠Shoulder to shoulder: Standing with American Muslimsâ⬠have been launched to fight against anti-Muslim mentality. Leaders have publicly condemned religious intolerance, and there has been prosecution of the perpetrators. Unitas community needs to employ these strategies in order to assure the Muslim community of their security and to promote tolerance (Morrow, 2014). Hate crimes statutes are laws enacted to deter bias-motivated violence. The statueââ¬â¢s goals are to deter prejudice, to condemn racism, religious intolerance and homophobia and to condemn any other criminal conduct (Hrw.org., 2014). The perpetrators of anti-Muslim bigotry believe that their actions have community support. In order to prove wrong this belief, both to the perpetrators and to the community, the Unitas incidence should be prosecuted as a hate crime and not as any other civil wrong (Hrw.org, 2014). Morrow, T. (2014). Campaign to address anti-Muslim sentiments - National Religious Campaigns against Torture. Nrcat.org. Retrieved from
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